• Measuring and interpreting Brand Performance : Developing Brand equity measurement and management system
  • Growing and sustaining Brand equity
  • Designing and implementing brand architecture strategies
  • Brand portfolios
  • Brand hierarchies
  • Corporate branding
  • Introducing and naming new products and brand extensions
  • Building a global brand strategy.
  • Leverage Secondary Brand Associations to build brand equity
  • Digital Brand- Influencer Marketing- Personal Branding. 
  • Project on the theme : “Digital cum offline brand that lasts”.